Client profile
" A substantial real estate development company operating across the GCC and North Africa."
"How a major real estate developer used a digital "Who Wants to Be a Millionaire" tournament to connect 2,000+ employees across the MENA region while driving massive traffic to corporate channels."
change to: Foster friendship during Ramadan through an inclusive event that also support specific marketing objectives.
Over 2,000 employees managing numerous projects throughout the region.
A mix of both white-collar and blue-collar workers.
It was difficult to gather all employees in one location or synchronize attendance times across different time zones.
Employees could not be compelled to engage with social media or visit the website. The interaction had to be voluntary.
The event needed to be engaging without interfere with official working hours.
Saikoro developed a customized platform featuring two main activities, a concealed objective, and a competitive scoring system.
"The Millionaire Quiz"
Social Booster
To ensure high engagement without compulsion, we used:
Displays ranking participants based on points, total engagement time, and registration date.
Top performers in each country and overall event rankings received awards to enhance motivation.